Paid Ad Campaign Package
Complete creative briefs, copy, targeting, and image prompts for Facebook, Instagram, Google, LinkedIn, and video.
8 Campaign Sections
4 Platforms
Ready to Launch
⚠ Problem-Focused
Primary Text (Hook)
"You volunteered to serve your community — not to spend every Sunday afternoon answering the same questions about pool hours and parking rules. There's a better way."
Headline
Stop Answering the Same HOA Questions. Let AI Handle It.
Description
HOAHelper reads your community's actual bylaws and answers resident questions instantly — 24/7, no board member required.
CTA Button
See How It Works
Overhead view of a kitchen table: a tired-looking person (40s–50s, casual clothes) surrounded by sticky notes, a laptop open to an email chain, and a coffee mug. Their phone shows 14 unread texts. The mood is overwhelmed but relatable — not dramatic. Warm, natural light. Stone and cream tones. No text overlay needed.
✓ Benefit-Focused
Primary Text (Hook)
"What if your HOA could answer resident questions at 2am on a Saturday — accurately, based on your actual community rules — without waking anyone up? That's HOAHelper."
Headline
Your Community's Bylaws, Answered Instantly. Any Time.
Description
Upload your CC&Rs. Residents get accurate answers grounded in your documents — not generic advice. Guards get real-time entry guidance.
CTA Button
Get Started Free
A clean phone screen mock-up showing a resident chat conversation: user asks "Is the pool open on Sundays?" and receives an immediate, well-formatted response citing "Pool Rules, Section 2." Background is a blurred image of a sunny residential community with a pool visible. Emerald green accents on the chat UI. Bright, optimistic feel.
★ Social Proof
Primary Text (Hook)
"Our board used to get 30–40 texts a week about the same rules. After HOAHelper, that dropped to almost nothing. Residents actually get answers faster now." — HOA Board President, Texas
Headline
Board Members Are Getting Their Weekends Back
Description
HOAHelper automates 80% of routine resident inquiries using your community's own documents. Flagged issues still reach you — the rest are handled.
CTA Button
Read More Stories
Split graphic: left half shows a stat card reading "80% of questions handled automatically" in clean sans-serif type with an emerald checkmark; right half shows a smiling person outdoors on a sunny weekend, visibly relaxed. Subtle community backdrop (trees, houses). Testimonial quote in a speech bubble overlay at the bottom. Clean, editorial feel.
⏰ Urgency / Scarcity
Primary Text (Hook)
"There are 370,000 HOAs in the US. A handful of them are already using AI to run their gates and answer resident questions faster than ever. The rest are still doing it the hard way. Which community do you want to manage?"
Headline
Early Communities Get 3 Months for $49. Don't Wait.
Description
Founding community pricing ends soon. Lock in HOAHelper for your neighborhood before rates go up — setup takes under 30 minutes.
CTA Button
Claim Your Spot
Clean graphic on a white background: a large emerald badge reading "Founding Community Rate — $49 / 3 months" with a subtle ribbon or stamp mark. Below: three simple icons for the three user types (Admin, Guard, Resident) with labels. Bottom-right: a small lock icon with "Locks in your rate." Professional, trust-building, not gimmicky.
Character limits: Headlines ≤ 30 chars · Descriptions ≤ 90 chars
Search Campaign A — High Intent Keywords
Target: "HOA management software," "HOA bylaw questions," "HOA AI assistant," "gated community management software"
hoahelper.app › get-started
HOA AI Assistant | Instant Bylaw Answers
HOAHelper answers resident questions 24/7 using your actual community bylaws. Guards get real-time entry guidance. Start for $49.
Headline 1
HOA AI Assistant — It Works
26 / 30 ✓
Headline 2
Instant Bylaw Answers, 24/7
26 / 30 ✓
Headline 3
Start Free — Setup in 30 Min
29 / 30 ✓
Description 1
Upload your CC&Rs. Residents ask questions; AI answers from your actual bylaws. Guards get entry guidance. No board time required.
89 / 90 ✓
Description 2
Join HOAs reducing board burnout with AI. 3-month founding rate — $49. Try it risk-free and see the difference in your first week.
88 / 90 ✓
Display URL Path
hoahelper.app / ai-bylaw-assistant
Search Campaign B — Problem-Aware Keywords
Target: "HOA board burnout," "HOA residents asking questions," "HOA document questions," "HOA management problems," "automate HOA questions"
hoahelper.app › stop-answering-questions
Tired of HOA Questions? AI Helps
Residents get instant answers from your actual bylaws — no board member needed. HOAHelper handles the repetitive stuff so you don't have to.
Headline 1
Tired of HOA Questions? AI Helps
30 / 30 ✓
Headline 2
Answer Once. AI Handles the Rest
29 / 30 ✓
Headline 3
$49 Trial — Risk Free Start
26 / 30 ✓
Description 1
HOAHelper reads your bylaws and instantly answers the questions residents ask most. You only get involved when something truly needs you.
90 / 90 ✓
Description 2
Purpose-built for HOAs — not generic AI. Your documents, your rules, your community. Guards and residents both covered. Try it today.
89 / 90 ✓
Display URL Path
hoahelper.app / hoa-board-relief
Display Campaign
Short Headline (25 chars max)
Your HOA, On Autopilot
22 / 25 ✓
Long Headline (90 chars max)
HOAHelper answers bylaw questions 24/7 — grounded in your community's actual documents.
86 / 90 ✓
Description (90 chars max)
AI-powered bylaw chat + guard portal. Residents get answers. Guards get guidance. You get your time back.
87 / 90 ✓
Required Image Sizes
300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (wide skyscraper), 320×50 (mobile banner), 970×250 (billboard), 1200×628 (responsive)
Horizontal split composition on white: left third shows the HOAHelper emerald logo mark; center shows a phone with a clean chat UI (resident asking a bylaw question, AI responding with a cited rule); right side has large bold text "Bylaw questions. Answered instantly." and a small emerald CTA. Works at all aspect ratios by cropping the outer thirds. Clean, minimal, professional.
Target: Property managers, community association managers, HOA board members, real estate professionals. Use job title + industry targeting.
💼 Single Image Ad — Decision Maker Focus
Intro Text (visible before "see more")
"Property managers: your clients are losing volunteer board members to burnout. HOAHelper gives residents instant, accurate bylaw answers — reducing escalations before they reach you."
Headline
AI-Powered HOA Management — Without the Overhead
Description
HOAHelper gives every community you manage a 24/7 bylaw assistant and AI-guided guard portal. White-label licensing available for firms managing 5+ communities.
CTA Button
Request a Demo
Clean dashboard screenshot or illustrated mockup showing the HOAHelper admin view: visitor log stats, a bylaw chat thread, and the resident roster — all in one view. Professional, data-rich aesthetic. Emerald accents. White background. Looks like a real SaaS product, not a mock-up. Add a subtle "5 communities managed" indicator to suggest multi-HOA use case.
📚 Carousel Ad — Feature Showcase
Headline
One Platform. Three Portals. Every HOA Role Covered.
Intro Text
"Running an HOA takes three types of people: administrators, security staff, and residents. HOAHelper was built for all of them — and they all use a different portal."
Card 1 of 4
🏠 Admin Portal
Upload CC&Rs, manage residents, review visitor reports, and monitor flagged AI responses — all in one dashboard.
Image
Admin dashboard overview with bylaws uploaded and stats visible. Clean, professional.
Card 2 of 4
🛡 Guard Portal
Scan driver's licenses, run AI security checks, and log entries in seconds. Allowed / Flagged / Denied — one tap.
Image
Guard Portal with the three decision buttons visible in green, amber, red. Mobile view.
Card 3 of 4
💬 Resident Chat
Residents ask questions in plain language. AI responds with answers grounded in the community's actual documents — not generic advice.
Image
Chat interface with a resident Q and AI answer citing "Pool Rules, Section 2." Clean mobile UI.
Card 4 of 4
Get Started Today
3-month founding trial for $49. No long-term contracts. Setup in under 30 minutes.
Request a Demo
📄 Abandoned Visitors (Visited but didn't sign up)
Message
"Still on the fence? We get it — changing how your HOA operates is a big decision. Here's what it actually looks like in practice: upload your bylaws, point your residents to the chat link, done. Most admins are set up in under 30 minutes."
Offer
First 3 months for $49. No setup fees. Cancel anytime.
CTA
Try It — $49 for 3 Months
Step-by-step graphic showing the onboarding flow in 3 simple steps: (1) Upload your bylaws, (2) Share the link with residents, (3) Watch questions answer themselves. Icons for each step, numbered, clean sans-serif. Emerald accent color. Bottom: "Most communities set up in under 30 minutes."
📧 Email Subscribers (Have signed up, not converted)
Message
"You signed up to learn more about HOAHelper. We wanted to show you what other HOA admins said after their first month: fewer weekend texts, faster resident responses, and guards who actually know what to do at the gate."
Social Proof
Pull 2–3 short testimonials from early users. Focus on time saved and reduction in repetitive questions. If not available yet, lead with the "80% of questions automated" stat.
CTA
Start Your Community's Trial
A testimonial card graphic: soft stone/cream background, large quote mark in emerald, 2–3 lines of quote text in dark serif font, attribution in small caps below. Bottom bar shows the HOAHelper logo and a "Join them →" CTA in emerald. Clean, editorial, trustworthy.
Script A — "The Burnout" (30 sec, Board Member POV)
Hook (0–3 sec)
"Raise your hand if you've gotten a text about pool hours at 10pm on a Friday."
Visual: Phone screen with notification. Text overlay: "Sound familiar?" Upbeat but relatable music in.
Problem (3–8 sec)
"HOA board members spend hours every week answering the same questions — for free. Pool hours. Pet rules. Parking. Over and over."
Visual: Quick montage — sticky notes, group texts, someone typing the same reply again. Fast cuts.
Solution (8–22 sec)
"HOAHelper changes that. You upload your community's actual bylaws. Residents ask questions — the AI answers instantly, citing the right section. Guards get real-time entry guidance at the gate. And you? You get your evenings back."
Visual: Screen recording of the chat answering a question. Guard portal showing "ALLOWED." Dashboard with clean stats. Upbeat resolution in music.
CTA (22–30 sec)
"Three months, $49. Set up in 30 minutes. HOAHelper dot app."
Visual: Logo on clean white. URL prominent. Tagline: "Your community's AI-powered entry & bylaw assistant." Hold 3 seconds.
Script B — "The Gate" (15 sec, Guard/Security POV)
Hook (0–3 sec)
"What happens when a visitor arrives at your gate and the guard isn't sure what to do?"
Visual: Gate from guard's perspective. Slight tension in the music.
Problem + Solution (3–11 sec)
"HOAHelper's guard portal scans the driver's license, runs an AI security check against your community rules, and gives a clear Allow, Flag, or Deny recommendation — in seconds."
Visual: DL barcode scan animation → AI check → green "ALLOWED" button. Clean, fast, confident.
CTA (11–15 sec)
"HOAHelper — smarter gates, safer communities."
Visual: Logo + URL. Tagline fade in. End on emerald background.
| Variable |
Variation A |
Variation B |
Variation C |
| Headline Angle |
Benefit: "Bylaw questions answered 24/7" |
Problem: "Stop answering the same HOA questions" |
Question: "What if your HOA ran itself?" |
| Stat-Based |
"80% of questions handled automatically" |
"370,000 HOAs. Most are doing this the hard way." |
"$49 for 3 months — less than one board meeting" |
| Visual Style |
Product screenshot / real UI |
Person / emotion (tired board member → relieved) |
Infographic / text-heavy stat card |
| CTA Wording |
"Get Started Free" (action) |
"See How It Works" (discovery) |
"Claim Your Spot" (urgency) |
| Audience Angle |
Board member / admin |
Property manager (B2B) |
Resident (bottom-up demand) |
| Offer Frame |
"$49 for 3 months" |
"Free setup, cancel anytime" |
"30-minute setup, results day one" |
Testing Recommendation
Start with one variable at a time. Week 1–2: test the headline angle (benefit vs. problem vs. question) with identical visuals. Week 3–4: lock the winning headline, test visual styles. Week 5–6: lock visual, test CTA. This approach gives clean signal rather than noisy multivariate results on a small budget.
Demographics
Age
35–65Primary: 45–60
$75k+ householdHomeowners
FloridaTexasArizonaCaliforniaGeorgia
States with highest HOA density. Expand once data confirmed.
Interests & Behaviors
Facebook Interests
HOA managementCommunity associationProperty managementReal estate investingNeighborhood governance
HomeownersSmall business decision makersTech early adopters
LinkedIn Targeting
Job Titles
HOA ManagerCommunity ManagerProperty ManagerAssociation ManagerBoard President
Real EstateFacilities ServicesCivic Organizations
Custom & Lookalike Audiences
Custom Audiences
Website visitors (30-day)Email listVideo viewers (50%+)
1% LAL of email list1% LAL of converters
Current customersCompetitors' employeesRenters (no HOA)
Reddit & Community Engagement (Organic + Paid)
r/HOA (43K members) and r/fuckHOA (200K members) represent two sides of the same coin — board members venting and residents venting. Engage authentically in both. Do not post promotional content; instead answer questions helpfully and let the product speak when relevant. Reddit's paid targeting can reach these communities directly. Consider an AMA ("We built AI for HOA bylaw questions — ask us anything") once you have a handful of real communities using it.
Suggested Daily Budgets — Launch Phase (Month 1–2)
Facebook / Instagram$30–50 / day
Google Search$20–40 / day
Google Display$10–20 / day
LinkedIn$20–40 / day
Retargeting (all)$10–15 / day
Total~$90–165 / day · ~$3k–5k / mo
Bid Strategy by Platform
Facebook / IGLowest cost CPC → shift to Conversion once pixel has 50+ events
Google SearchManual CPC initially → Target CPA once 30+ conversions tracked
LinkedInCPM for awareness; CPC for lead gen campaigns
RetargetingCPM — maximize impressions to warm audience
Success Metrics — What to Watch
Facebook CTRTarget: > 1.5%
Google Search CTRTarget: > 5%
CPC (all platforms)Healthy: < $3 (FB) / < $8 (Google) / < $12 (LI)
Trial Sign-up RateTarget: > 3% of landing page visitors
CAC Target< $100 (aligned with execution plan)
Pilot-to-Paid Conv.Target: 20% of trials → paid sub
Scaling Trigger
Once a campaign achieves <$100 CAC and >15% trial-to-paid conversion, double the budget on that channel. Pause underperforming ads after 500 impressions with <0.5% CTR. Don't optimize too early — let campaigns run at least 7 days before making cuts.
HOAHelper Ad Campaign Package · Created April 2026
hoahelper.app